Hilleberg the Tentmaker
FRILUFTSLIV, LAGOM, and HYGGE are different Scandinavian lifestyles that focus on living a fulfilling and balanced life.
The family-owned, Swedish brand, Hilleberg tents are known for their quality craftsmanship. The tents’ design embodies the unique lifestyles that encourage you to embrace the broader Scandinavian ethos of enjoying everyday experiences.
Copywriter: Grace Xiong | Art Director: Charity Chen
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Hilleberg will host Instagram giveaways, encouraging people to share the ways they live out the different Scandinavian lifestyles.
OOH
A real Hilleberg tent will accompany the billboard, and a fake full-size human doll will live inside the tent to embody the concept of open-air living.
A real hammock will accompany the billboard, and a fake full-size human doll will lay inside the hammock to embody the concept of lagom.