Jeni’s Can You Handle the Heat
My campaign is inspired by Selena Gomez’s song “Souvenir.” I specifically chose to use the line “You're giving me chills at a hundred degrees” to turn into a tagline for Jeni’s Splendid Ice Cream. The tagline is “Giving You Chills at 100°” and is meant to convey the idea that Jeni’s ice cream works to keep you cool even in insanely heated circumstances, not caused by a high temperature.
Copywriter, Art Director, Strategist: Grace Xiong