KitchenAid Blend, Rinse, Repeat
Cooking can be time-consuming and messy, especially with a traditional countertop blender. Introducing the KitchenAid immersion blender: mess-free, hassle-free, and stress-free.
Copywriter & Strategist: Grace Xiong | Art Director: Nick Baumann
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Social, OOH, and Experiential
KitchenAid will sponsor a live event held in the middle of Austin’s Zilker Park. There will be a free blend bar, where KitchenAid will give out free smoothies to Austinites.
The blend bar itself will be in the shape of a giant KitchenAid immersion blender planted in the middle of the park. Around the blending arm of the immersion blender, there will be a circular blend bar where attendants will create smoothies for patrons using the KitchenAid immersion blender to mix ingredients in less than 1 minute.