YETI Winter Wonder Brand
YETI coolers are known for their great insulation - keeping drinks and food continuously cool. Come experience how cool it is inside YETI’s winter wonderland.
Copywriter, Art Director, Strategist: Grace Xiong
Experiential Idea
Escape the Austin summer heat by experiencing the YETI winter wonder brand at Zilker Metropolitan Park. We have turned a life-size YETI cooler on its side, so you can enter through the lid. Come make a snowman with your friends, go sledding with your partner, or have a snowball fight with your family in this magical winter wonderland! After you’ve spent some energy, enjoy some winter treats and drinks from YETI coolers placed throughout the event.